Privacy Policy

We respect privacy!

We do not collect personal data on our website for marketing purposes. We have developed the Mayfield Motor Company Privacy Policy so you can easily understand how we collect, process and secure personal data.

Your Personal Privacy is Very Important to Us

We aim to maintain the highest Data Privacy and Management Standards. Please be assured that limited personal data is obtained only for the, clearly specified and lawful, purpose of offering you a core service – it is not further processed in any manner incompatible with that core purpose. We respect the data rights of individuals.

We’re clear from the outset why we’re collecting personal data and what we intend to do with it;
We’re adequate and relevant when seeking to deliver you our services;
We’re not excessive in our data management;
We ensure individuals have consented to their personal data being collected and used;

In accordance with ICO guidelines, we have conducted a Legitimate Interest Assessment (LIA). After considering the type of personal data we process and the potential impact that its collection and use could have, we have concluded that there is minimal risk of affecting fundamental rights and freedoms. We have further concluded that the lawful processing of your personal information, for business to business purposes, is in our legitimate interest.

 Our Data Management

We only collect personal information from you when you register for a specific service: register for a free demo, trial, offer, survey or event. When registering on our site(s), you may be asked to enter your: first name, surname, company name, e-mail address, telephone number and interests, so that we can:

  • Provide a service that you request and communicate
  • Personalise the information sent to you
  • Administer a service, trial, contest, offer or survey

We only collect a limited adequate level personal data, to deliver the relevant service. We do not collect or collate data excessive in relation to the purpose of the service. We may assign other basic data regards your organisation – to meet our data management and service obligations. We work hard to ensure personal data is accurate and kept up to date.  

What about Data Management and Cookies?

Cookies are small files that we transfer to your device, via your web browser, that enables us to remember certain information. You can disable cookies in your browser. We automatically collect data when you use our website for user experience and performance reporting reasons. We never associate this data with personally identifiable information. While we cannot list out each and every type of non-personal data that we automatically collect, we’ve tried below to give you a general understanding. 

However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the “help” section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

We use cookies to:

  • Improve our website’s user experience (Cookie Message, My List)
  • To measure and report on marketing performance (Google Analytics)

How do we Protect Your Information?

As you should expect, personal data is always processed fairly and lawfully. Additionally, appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, any personal data that we do collect. 

Do we Disclose any Information to Outside Parties?

Never. We do not sell, trade, or otherwise transfer to outside parties any personal data except where you have consented for your information to be passed to third party finance and warranty providers. Your personal data is never transferred to a country or territory outside the European Economic Area. We do share non personal data with trusted third parties who assist us in operating our website and servicing you – so long as those parties agree to keep this information confidential and anonymous. We might also release information when we believe release is appropriate to comply with the law, enforce our site policies and protect ours or others rights, property or safety. 

Marketing Purposes

When data is purchased from an accredited broker, for marketing purposes, we ensure that the ‘legitimate interests’ of our business don’t override the ‘interests or fundamental rights and freedoms’ of the individuals we’re contacting. We work with an accredited data partner: opt-in and TPS screened, we collect information to ensure that we can deliver targeted, relevant and timely marketing. We do not collect any irrelevant or excessive personal information. If a service is delivered, we may assign other basic data regards your organisation – to meet our data management and service obligations. Sharing where we got the data and why we’re contacting them, individuals can easily opt-out, update details or contact us.

Your Consent

We actively seek your consent to the use of cookies, to enable us to deliver you a good user experience, with our cookie consent policy. We do not collect personal data on our website for marketing purposes but to deliver the service requested. If we collect personal data for marketing purpose it will always be with your opt-in consent.

Updating Your Personal Data

We are happy to update personal data when requested, ensuring that we do not keep data longer than is necessary to deliver our service. You are entitled to request we stop processing your data where the company is relying on its legitimate interests, as the legal ground for processing. If there are any questions regarding our Data or Privacy Policy you may contact us. We will reply within 30 working days. There is no charge.Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 26th July 2018